ES Engage

Open the ES Engage console and connect your commerce stack in minutes: drop in the site tag, link your product feed and order events, and define guardrails like minimum margin, excluded SKUs, and budget caps. Next, build working segments by combining rules (new vs. returning, high-LTV, first-time category visitors) with predictive indicators of buying intent. Choose your objective—lift conversion, increase order value, or grow member sign-ups—and let the system recommend incentive types and thresholds that respect your profit constraints.

With setup complete, design on-site interactions that respond to shopper behavior in the moment. Create playbooks for product pages, cart, and checkout that activate only when intent crosses your chosen threshold. Use targeted incentives—such as spend-and-save, bundle nudges, or free shipping—that escalate thoughtfully without undercutting margin. Add contextual elements (e.g., category, inventory, seasonality) to tailor messages, then run A/B or multivariate tests on copy, placement, and discount levels. Track uplift, holdout performance, and net profit impact as results roll in live.

Build and manage your loyalty program alongside these offers. Configure tiers, points, and perks; set dynamic earn rates by category or SKU; and launch personalized challenges like “Buy 2 in Home this week to earn double points.” Tie in post-purchase touchpoints that invite reviews or referrals, and let members see progress through a lightweight on-site widget. Connect your ESP, SMS, and app push so the same logic powers triggered reminders, re-engagement prompts, and win-back journeys—without duplicating setup across channels.

Monitor everything from a single dashboard. Review key metrics—conversion lift, average order value, incremental revenue, cost to reward, and true margin impact—by segment and placement. Drill into offer diagnostics to spot over-discounting or fatigue and adjust caps instantly. Export detailed logs to your BI tool or share scheduled summaries with stakeholders. Developers can use webhooks and APIs to stream events, sync customer attributes, and post offline redemptions, keeping loyalty and incentives consistent across stores. When you’re ready to iterate, clone a top performer, tweak eligibility, and relaunch in minutes while holdouts validate real incremental gains.